"Going forward, we intend to aggressively promote the porting of previously launched titles to Steam and other new platforms," Sega said. Sales of the PC port were "significantly higher than expected," the company said, and that has influenced its strategy going forward. Sega highlighted the performance of Persona 4: Golden, in particular, a PlayStation Vita game from 2012 that launched on Steam in June this year. The key platform during that period was Steam, specifically in Europe and the US, with consumers purchasing digital games during lockdown. While that growth slowed during June and July, sales were still higher than 2019. In an investor Q&A released today, Sega said that "repeat sales" of its catalogue increased significantly in March and April this year. The Japanese publisher's Entertainment Contents division - which includes video games - was the sole performer in an otherwise dismal Q1, as the global pandemic's impact on arcades, pachinko parlours and holiday resorts dragged on its bottom line.
Sega will start "aggressively" porting games from its back catalogue to Steam, due to the strength of digital PC sales during the COVID-19 lockdown.
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